Cookie Policy

Dear User,

the Data Controller wish to provide you, in a clear and transparent manner, the information about cookie used by Swemax.com – Boost Your Athletic Performance and describes the reasons and conditions of their use.

Data Controller Pursuant to Articles 4 and 24 of the GDPR, the Data Controller is Biometrica S.r.l., with registered office in Via Enzo Ferrari n. 6, Varano de’ Melegari – 43040 (PR) and operational headquarters in Largo Cacciari n. 1, 43122 – Parma, E-mail address info@swemax.com

What is a cookie and what is its purpose?

Cookies are small text strings that the website sends to the User’s terminal (usually the browser), where they are stored and then sent back to the same website the next time the User visits (so-called first-party cookies). It is, therefore, a tool that assists the Data Controller in providing the service according to the different purposes pursued. Some of these purposes may also require the User’s consent; this consent may be revoked freely at any time by following the instructions contained in this document. During navigation on the site, the User may also receive cookies on his terminal that are sent from different websites (so-called third-party cookies) and this happens because the website visited may contain images, maps, links to other web pages and other elements that reside on servers other than that on which the page requested is located.  The responsibility and management of first party cookies is assumed directly by the Data Controller, while that of third-party cookies fall on the respective Controllers.

Types of cookies

Cookies may have a limited duration of a single browsing session (so-called session cookies) and be automatically deactivated when the browser is closed, or they may have a predetermined expiry date (so-called permanent cookies) and remain active until that time, thus continuing to collect information during the different browsing sessions.  To provide a complete description of these devices, it is necessary to make further distinctions based on their technical characteristics. In fact, cookie are used for various functions: some are necessary to allow the User to browse the website and take advantage of its functions (technical cookies); others are used to obtain statistical information, whether aggregated or not, on the number of Users accessing the site and on how the site is used (so-called analytic cookies); others are used to track the profile of the consumer and allow the same to display advertising consistent with the tastes and consumption habits of the User (so-called profiling cookies).

Which cookies are used and for what purposes 
The following cookies are currently used on this site:

  • technical and functional cookies: used to save the session and perform other activities strictly necessary for the operation of the site, to save preferences and optimize the User’s browsing experience;
  • first and third-party analytical cookies: used to collect information in aggregate form on Users’ browsing, including, for example, the number of users who access and how they use the services offered;
  • first and third-party profiling cookies: used to track the User’s navigation to profile him/her (in terms of tastes, habits, consumption choices, etc.) and send personalized advertising.
  • Google Tag Manager for WordPress
  • Google Analytics
  • Google Ads
  • Facebook Ads
  • Acvtive campaigns



Google Analytics

Analytic cookies are used on the site to collect statistical information, aggregate or otherwise, about the number of users accessing the site and how they visit the site. These types of cookies are third party cookies, as they are not directly installed or transmitted by The Controller but by third parties. To evaluate the performance of the site Google Analytics is used. Google Analytics is an analysis tool from Google that helps website and app owners to understand how visitors interact with the contents they own. A set of cookies can be used to gather information and generate statistics regarding use of the website without personal identification of individual visitors by Google. These markers are used to store information about visitors, such as the moment in time when the site was visited, the previous visit and through which domain the same visitors have come to the site. 

Social Buttons

On the site there are widgets (“social buttons”) that represent the icon of social networks. These “buttons” allow Users who are browsing the site to interact with a “click” directly with the social networks depicted therein. In this case, the social network acquires data relating to the visit.  To ensure that the data processed on this site is not reconnected to the User’s social profile, it is recommended to disconnect from the same. The platforms owned by third parties that can be accessed are not covered by this policy. For more information on the processing of personal data the User is invited to consult the relevant Privacy Policy.

Facebook: https://facebook.com/about/privacy

Twitter: https://twitter.com/en/privacy

Instagram: https://help.instagram.com/519522125107875

YouTube: https://policies.google.com/privacy?hl=it 



Remarketing and behavioral targeting

This type of service consists of a form of behavioural marketing and allows the site to remain visible to users, through advertisements, even after they have it abandoned. This site uses Facebook Ads conversion tracking methods (such as pixel of Facebook) (Facebook, Inc.) – statistics service that connects data from the network of Facebook ads with the actions performed within this site – as well as Google Ads that allows to insert advertising spaces within the Google search pages.

How to manage cookies

At the first access the User can select through the appropriate banner the types of cookies to which he/she wishes to give consent. Technical and functional cookies are installed automatically and do not require the User’s consent. However, since most browsers are programmed to accept cookies automatically, the User can choose not to receive them, especially in cases where the third party involved has not correctly provided the opportunity to opt-out, by accessing the browser settings and disabling their use, according to the procedures described at the following addresses: Google ChromeMozilla FirefoxApple Safari, Microsoft Windows Explorer, Opera etc.  
For further information on cookies, it is possible to connect to the site www.youronlinechoices.com (limited to the services surveyed by this platform), to obtain information on how to eliminate or manage cookies according to the browser used and to set the preferences for the use of third-party cookies. 

To deselect Google Analytics the User can click on https://tools.google.com/dlpage/gaoptout?hl=en or on the following link for more information https://support.google.com/analytics/answer/6004245?hl=t

We inform you that the disabling of technical cookies by the User does not guarantee the correct navigation within the site as some features and functions may be compromised.

User rights

The User may at any time exercise their rights in compliance with Art. 15 et seq. of GDPR, in particular, obtain confirmation of the existence of such data and confirmation that they are being processed or not, know their content and origin, verify their accuracy or request their integration, updating or rectification. In addition, the Users may request and obtain the portability of data, the removal, transformation into anonymous form, the restriction of the processing or blocking of data processed in violation of the law, and oppose in any case, for legitimate reasons, to their processing. In any case it is possible to lodge a complaint with the Italian Privacy Authority. 

Requests can be sent at the email address info@swemax.com

Amendments of the Cookie Policy

In the future, the Data Controller may modify or simply update this Policy. Changes and updates to the Cookie Policy will be binding as soon as they are published on the website. We therefore invite the User to regularly access this section to check the publication of the most recent and updated Cookie Policy.

This document was update on 28.05.2021.